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In Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, OKRs, Product, and Business Success, bestselling author Michael Lewrick delivers a simple and straightforward playbook to manage and measure innovation. In the book, you’ll learn how to utilize the design thinking paradigm for innovation success and how successful leaders manage Explore and Exploit portfolios to create impact. The author explains how to:

- Strategically employ data analytics, artificial intelligence, and neurodesign to drive innovation and business results

- Deploy Objectives and Key Results (OKRs) for innovation teams to realize true alignment between the business and team performance

- Use the provided hands-on tools to measure your firm’s success at creating meaningfully new and interesting products, services, and experiences

Part of the Design Thinking Series, Design Thinking and Innovation Metrics will earn a place in the libraries of managers, executives, product owners, innovation teams, entrepreneurs, and other business leaders. 

• Motivation for This Book 18
• The Roots of Design Thinking 22
• The History of Innovation Metrics 24
• Why? How? What? 27
• WHY Are Design Thinking & Innovation Metrics Important? 29
• A Quick Read to Get Inspired 45
• The 101s: Essentials of Design Thinking & Measuring 57
• Design Thinking 101 60
• The Design Thinking Paradigm 61
• Facilitating Workshops 74
• Working in Teams 82
• Building Capabilities 88
• Measuring Impact 97
• Measuring 101-145
• From Observations to Real Metrics 146
• Defining and Applying Metrics 157
• Defining the North Star Metric(s) 167
• Working with Exploration Metrics 175
• Selecting Exploitation Metrics 187
• Measuring Creativity 197
• Reflecting Measurements 211
• Design Thinking Toolkit 103 Measuring Toolkit 223
• Performance Measurements 201 256
• OKRs and Beyond 258
• The Roots of Measuring Objectives 260
• Three Mindshifts Applying OKRs 264
• Tips and Tricks for Implementing OKRs 271
• Facilitating Performance Objectives 277
• The Future of Design Thinking & Data-Driven Innovation 312
• Creating Impact with Advanced Tools 314
• Data-Driven Innovation 301 318
• Design Thinking & Data Analytics 319
• Applying the Hybrid Model 320
• Design Thinking & Artificial Intelligence 335
• Gaining Efficiency in Customer Interactions 336
• OKR Toolkit 285
• Design Thinking & Neuroscience 359
• Transferring Brain Patterns into Value 360
• A Final Word 376
• Practitioner Voices 380
• Index and Sources 382